– What is Digital Marketing? – Traditional Marketing versus Digital Marketing – Digital Marketing Strategy – Consumer Behavior – Online Branding – Creating a Landing Page
Social Media Marketing
– Social Media Introduction – Social Media Strategy – Social Media Channels – LinkedIn for personal & Business – Strong Social Media Content Strategy – Video Marketing Tips, Trends, Strategy & Best Practices
Content Marketing
– What is Content Marketing? – Understanding Content Objectives – Understanding your target segment – Brand Introduction & Awareness – Brand storytelling
SEO
– Introduction to SEO – Keyword Research – SEO Tools – Google Algorithms – Competition Analysis – Onpage Optimization (Website) – Offpage Optimization – Website Position Analysis – Website Monthly Reports
Google Ad Words & Analytics
– Campaigns settings – Keyword Match Types – Keywords Research Tools – Understanding Ad Auction – Bidding Strategies – Ad Guidelines